Television Commercials

Working in an agency and as a freelance copywriter, I have been called upon to develop the concept and content for television and radio commercials. In addition to television ads and radio spots, I have also written training videos.

Internet Content

As a freelance writer, I write Internet content for a wide variety of "content mills," who supply blogs, articles, press releases and product descriptions to a range of customers. I am a regular writer for Reputation.com, Authorr.com, Textbroker, Elance and ODesk.

http://www.nicolejunkermann.co.uk/2014/07/

http://www.anarmammadov.co.uk/

I also write blog posts and web pages for my own clients. 

http://jamiproducts.com/white-spruce-essential-oil/

http://jamiproducts.com/build-self-confidence-child/

http://jamiproducts.com/geranium-essential-oil-garden-sensory-delights/

http://www.gothamstrategic.com/portfolio/marine.html

http://www.gothamstrategic.com/portfolio/automotive.html

http://www.gothamstrategic.com/portfolio/textiles.html

I wrote over 500 product descriptions for Focus-Online.com, a discount designer sunglasses distributor based in the UK.

 http://www.focus-online.com/womens-sunglasses/alain-mikli-1724-2082-sunglasses-white.html

http://www.focus-online.com/womens-sunglasses/roberto-cavalli-sunglasses.html

I have experience writing for an online newspaper as well. 

http://guardianlv.com/author/lisasnance/

Print Samples

I was responsible for three years for writing the two page ads for the Bernhardt Furniture Company, which appeared in several national high-end shelter magazines, including Architectural Digest, Veranda, Elle Decor and House Beautiful.

Other responsibilities included writing Bernhardt's press kits for the twice yearly International Home Furnishings Market in High Point, NC. and naming the collections.

 I was responsible for the contents of the Hickory Chair Press Kit for the 2001 International Home Furnishing Market in High Point, NC, which included product descriptions.

Part of my responsibilities with Bernhardt Furniture Company was writing all catalog copy and sales literature.

 

I have written for many real estate developers. These ads were part of a campaign for a residential development under new management.

empty_nesters_REM_half_H (2)

military ad REM half H

Working for several years as the Senior Copywriter for The Adworks Agency in Fayetteville, NC, I became proficient at healthcare writing and advertising as our largest client was a 750-bed regional medical canter. I wrote all the major center brochures for Cape Fear Valley Medical Center, including cardiac care, physical rehabilitation services, labor and delivery and cancer.

My experience also includes writing billboards. I have been involved in concept development and writing billboards for banks, hospitals, retail clothing stores and more.

I have also authored a book about my experiences while waiting for my husband's heart transplant.

My Background

Hello! I’m Lisa Nance and I want to thank you for stopping by to check out my portfolio. Since you’re here, I assume you are checking my samples as a potential client or employer. Since the samples speak for themselves, I would like to use this page to give you some additional information about myself, which will help you make an informed decision whether to hire me or not.

Educational Background

I attended Fayetteville State University in Fayetteville, North Carolina for two years as an English/Literature Major. Although I would like to say I graduated, I did not, choosing to leave college when I began publishing magazine articles and decided to pursue my dream of becoming a freelance writer.

Work Experience

As a freelance writer I have written for newspapers:

• the Raleigh News & Observer
• the Fayetteville Observer
• CrossCurrent, the Newspaper of the Diocese of East Carolina

and magazines:

• Charlotte Magazine
• Child Life Magazine
• Hunt Scene Magazine

as well as hundreds of brochures, from healthcare to retail to real estate to financial and more.

I have worked through many well-established advertising agencies, writing for clients such as:

• International Paper
• Mieneke
• Burlington Fabrics
• Broyhill Furniture
• Bernhardt Furniture
• Hickory Chair
• Golden Corral
• Fix-a-Flat

I held the position of Sr. Copywriter with a full-service advertising agency, The AdWorks Agency, which is now based in Wilmington, North Carolina. During my three years there, I was involved with concept and development, working closely with the art department. I was responsible for writing all:

• Print ads
• Brochures
• Radio and television

for our largest client, Cape Fear Valley Medical Center, a 750-bed regional medical facility as well as the complete client list of the agency. In addition to healthcare, I wrote for the Fayetteville Convention and Business Bureau and St. Joseph  of the Pines Retirement Community.

Today, I am primarily involved in Internet Content Writing:, which includes writing for an online newspaper, The Las Vegas Guardian Voice as well as writing:

• Blogs for the high-profile clients of Reputation.com.
• Web pages
• eBooks
• Product descriptions, including those for the iconic watch company, Peter Burrows, Ltd.

Values

I am a dedicated worker, willing to go the extra mile for my clients and employers. I enjoy writing and take pride in always coming in on deadline and within budget.

Welcome to My Online Portfolio

Thank you for stopping by my portfolio.

This site was created to give you a chance to read some of my writing and see some of the projects I have been involved in. This is just a small sampling of my work, since it would be really time-consuming for you to plow through all the ads, catalogs, brochures, billboards, sales materials, press kits, radio & television scripts, blogs and Internet content I have written in my 20+ years as a copywriter.

Please feel free to contact me with any questions at (702) 927-0914.

Thanks again taking a look and enjoy!

Lisa S Nance